CRAFTING A LUXURY BRAND ONLINE

Concreet is an art sculpture company creating bespoke pieces for both commercial and residential spaces. Their work is niche and highly creative, but they struggled with how to present their brand identity in a way that audiences could truly understand.

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They also needed a platform that would help position them as a luxury provider, not just another workshop.

When we first met with Concreet, it was clear their challenge went beyond visuals. Their old website was outdated and clunky, and it didn’t reflect the premium, artistic nature of their work.

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Their identity felt unclear to clients, and their marketing wasn’t driving the right type of sales. We saw an opportunity to build clarity into their brand, showcasing their projects with the same refinement and artistry that goes into their sculptures.

We created a suite of media designed to elevate Concreet’s brand identity. The centrepiece was a hero video, staged and produced to abstractly capture who they are and what they do.

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Alongside this, we produced architectural and lifestyle photography using HDR and professional lighting, ensuring their sculptures were represented with detail and atmosphere.

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Together, the video and images gave Concreet a polished library of content for their website and social platforms.

With new media in place, we completely overhauled their website. Their old site was slow and unrefined, making their brand feel small and unprofessional. We rebuilt it with a modern, dynamic design that focused on user experience.

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A CMS-driven portfolio now showcases their projects, allowing potential clients to explore their work with ease. The new site feels luxurious, intuitive, and fully aligned with the Concreet identity.