BUILDING A STREETWEAR BRAND FROM THE GROUND UP

Creator Collective is a Brisbane-based fashion brand for young adults, creators, and the streetwear community. When they came to us, they had no social presence and no digital foundations. They needed a brand identity, a website that didn’t feel like every other Shopify store, and content that could launch them into the scene with impact.

The challenge was clear: build everything from scratch. Creator Collective wanted an online store with strong functionality categories, blogs, and e-commerce.

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But they didn’t want it to look like a generic Shopify template. They also needed a visual identity and content strategy that would set them apart in a crowded market.

To launch the brand, we produced a photoshoot with an urban, undersaturated look shot in city environments with natural lighting.

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The photography was designed to feel authentic and raw, aligning with streetwear culture while still polished enough for use across their website, social media, and ad campaigns.

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Together, the photos and videos gave Creator Collective the content library they needed to make a strong first impression.

We designed and built a website that balances store functionality with streetwear culture. With categories for products, a CMS for blogs, and artist features, the site is dynamic and fresh.

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Animations keep the experience fluid and engaging, while the design ensures it never feels like an out-of-the-box Shopify site. It’s a platform that works for both sales and storytelling.