CAPTURING LIFESTYLE THROUGH MEDIA

Halo came to us wanting more than showroom photos they wanted to show what it feels like to drive one of their cars in Brisbane: the pulse, the attitude, the lifestyle. Early 2024 we spent a day with their fleet, turning real roads, sunlit streets and quick cutaways into short cinematic stories that could sit native on Instagram and feel like an invitation rather than an ad.

When Halo Rentals first approached us, they were looking for more than just photos they needed a fresh perspective on how to showcase their fleet. During our consultation and content audit, it became clear their existing visuals weren’t capturing the lifestyle and energy behind their cars.

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The challenge was to move away from static, generic images and instead create content that would make audiences feel the thrill of a Ferrari launch, the presence of a G-Wagon, and the prestige of a Lamborghini.

We planned and executed multiple shoot locations around Brisbane to showcase the lifestyle behind each vehicle from city streets to open road escapes. To capture the motion and energy of the fleet, we shot rollers using our custom camera rig mounted to the side of a car, giving Halo dynamic footage that feels cinematic and alive.

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The final reels and photo sets featured the Porsche, Ferrari, Lamborghini, and G-Wagon, edited into short-form content optimised for Instagram and polished stills that elevate the brand’s visual presence.