BUILDING A BRAND FROM THE GROUND UP

Oni Group Joinery focuses on both residential and commercial joinery, delivering high-quality custom work. When they came to us, they had no digital presence.

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No website, no socials, not even a logo. Our role was to build the foundation of their brand from scratch and create a system they could grow into.

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The challenge was simple but significant: Oni Group needed everything. Without a website, social presence, or brand identity, they lacked the credibility and visibility to match the quality of their work.

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Our goal was to create the right foundations giving them a polished brand, a modern website, and recurring content that would introduce them to the market and start building their reputation.

Photography became the heart of Oni Group’s content. We captured their joinery work with a mix of HDR and detailed shots, using vibrant tones and bright lighting to give their brand a welcoming feel. These images fill their website and drive their social presence, ensuring every project is represented at its best.

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Currently, we produce content monthly, with ongoing showcases of their projects. Soon, we’ll be expanding into reels to highlight the craftsmanship and behind-the-scenes work that sets Oni Group apart.

We designed and developed a website from scratch that gave Oni Group a platform to showcase their work. The site features everything they need to grow: a CMS-driven portfolio, blogs, and even a store page for pre-made joinery items should they choose to use it. The design is modern, clean, and mobile-friendly, making it easy for clients to explore.

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The team can now easily update the portfolio and manage content without technical barriers. With galleries, scroll animations, and an image-led layout, the site mirrors the quality of Oni Group’s craftsmanship sleek, functional, and designed to impress.